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Last week, McDonald’s (NYSE: MCD) recalled 12 million Shrek (Nasdaq: DWA) glasses due to potential toxicity issues. Apparently, the issue is concerning many parents because the topic is still trending on Google (Nasdaq: GOOG) and other search engines.
McDonald’s has been one of the strongest stocks during the recession. Thus, valuations have been relatively strong. We recommend keeping an eye on this issue as it could cause a sales dip this quarter.
As you would expect, MCD has moved quickly to remedy the situation. Given the short term nature of the issue, any pullbacks could be seen as longer term buying opportunities.
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This will not hurt June sales. MCD USA is up against soft comps because the launch of McCafe (May 2009) slowed sales momentum for the rest of last year. 12 million glasses sounds like a lot of damage but not spreed across such a huge store base.
Yeah, I don't think the 12 million glasses will cause the damage. It's the viral fear that seems to be spreading via moms on the web.
But I'm glad to see the soft comps will help.
Thanks, Richard.
I have the whole entire set. Including the phamplets in them. Before they were recalled, i really just wanted donkey. So i ended up buying shrek and puss n boots. Then i went to another mcdonalds and they had my donkey. i bought him and fiona since i had the other two. I was about to drink out of my donkey until i saw the recall on t.v. This really sucks. I still have my glasses in the brown bags that they wrapped them in and still have the paper codes to go with them inside. I do have children, but they are to younge to be drinking out of glasses like this. I just was a fan of shrek because they like him and my fav was the donkey. Im so glad that my children did not get in contact with them. Is it wrong to sell them to a collector who wants them for a collection? I don't want a child to come in contact with them. 3 dollars a glass is a fair deal with mcdonalds, but if i can sell them for more, my children would benefit. Again, would this be the mark of the devil if another child got their hands on these glasses?