Netflix Expands Kid-Friendly Category

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Netflix (NASDAQ:NFLX) has announced plans to expand their popular “Just for Kids” section to the Sony’s (NYSE:SNE) PlayStation 3.

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The “Just for Kids” section, which includes child-friendly television shows and movies like the “Backyardigans”, “Curious George”, and “Bob the Builder”, has become a favorite with parents and care-givers. Netflix users have watched over one billion hours of titles located in the category since its launch in August 2011.

The expansion to the PlayStation 3 console will allow kids under the age of 12 to navigate the selections with ease. With PS3, kids can click on the avatar of ┬átheir favorite character in order to watch a program. The “Just for Kids” section will also be further broken down into easily understood, kid-friendly categories including superheroes, princesses, and dinosaurs.

“Just for kids” is also available on systems like Apple‘s (NASDAQ:AAPL) Apple TV and Nintendo’s Wii. The company hopes to expand to other technologies, including Microsoft’s (NASDAQ:MSFT) Xbox360, later this year.

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To contact the reporter on this story: Gillian White at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com

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