Netflix Expands Kid-Friendly Category

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Netflix (NASDAQ:NFLX) has announced plans to expand their popular “Just for Kids” section to the Sony’s (NYSE:SNE) PlayStation 3.

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The “Just for Kids” section, which includes child-friendly television shows and movies like the “Backyardigans”, “Curious George”, and “Bob the Builder”, has become a favorite with parents and care-givers. Netflix users have watched over one billion hours of titles located in the category since its launch in August 2011.

The expansion to the PlayStation 3 console will allow kids under the age of 12 to navigate the selections with ease. With PS3, kids can click on the avatar of  their favorite character in order to watch a program. The “Just for Kids” section will also be further broken down into easily understood, kid-friendly categories including superheroes, princesses, and dinosaurs.

“Just for kids” is also available on systems like Apple‘s (NASDAQ:AAPL) Apple TV and Nintendo’s Wii. The company hopes to expand to other technologies, including Microsoft’s (NASDAQ:MSFT) Xbox360, later this year.

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To contact the reporter on this story: Gillian White at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com

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