Google: Watch Out Expedia, Priceline, Orbitz, and Kayak

Google (NASDAQ:GOOG) has come up with a search tool for shopping for flight tickets online. Travelers can now search for flights and filter their flight queries by price, airlines and routes. It also has a chart detailing travel dates that are more expensive to fly. Google’s stock is up 0.8%.

Google (NASDAQ:GOOG) plans to start taking money from popular travel sites like Travelzoo (NASDAQ:TZOO), Expedia (NASDAQ:EXPE), Orbitz (NYSE:OWW), Priceline.com (NASDAQ:PCLN), Travelocity and Kayak.

Hot Feature: Bing and Yahoo are Trumping Google in This Important Monthly Statistic.

The company trades close to $534 a share at a P/E ratio of about 19 which is much higher than its peers. The company also trades at a sales multiple of 5.1 which is significantly higher than its industry rivals. On the technical front shares trade well below their rising 50 day and declining 200 day moving averages.