Consumer Business Recap: McDonald’s Big Day, Ford’s Profits

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Ford (NYSE:F) executives are worrying more about hitting right price points to maximize profits rather than pushing their new Fusion sedan over the top in the race to outsell Toyota. Inspired by Jaguar and Aston Martin brands, the car’s new sleek design has helped it land positive reviews and create online buzz on car shopping websites.

Investing Insights: Ford Motor Company Fourth Quarter Earnings Sneak Peek.

J&J Snack Foods (NASDAQ:JJSF) is down taking a hard hit after its fiscal first quarter largely disappointed on a net basis. The cost of goods sold for the quarter jumped over 15% year-over-year. Gerald Shreiber, J & J’s President and Chief Executive Officer, commented, “Although our overall sales grew modestly, higher input costs and operating expenses impacted our profitability for the period and the six months.”

McDonald’s (NYSE:MCD) is down as it receives a dose of unwanted negative publicity. It can be found under the hashtag #McDStories; a Twitter campaign the company started as a marketing campaign, backfires when asking customers to relate anecdotal tweets. The return was an onslaught of fast food horror stories.

Investing Insights: McDonald’s, Travelers and Verizon Are the Biggest Droppers on the Dow Today.

Jarden (NYSE:JAH) shares race to the top after projecting fourth quarter revenue slightly ahead of consensus. It plans to accelerate up to $500 million in stock buybacks. The maker of slow cookers and coffee brewers increases guidance for fourth quarter revenue to $1.73 billion-$1.74 billion, up from a previous estimate of $1.72 billion.

Toyota (NYSE:TM) is lifting its 2012 output forecast for its recently launched Aqua compact hybrid by 80,000 units, to 320,000. A difficult year was had in 2011 for the automaker, but it expects sales of its Prius hybrid to increase 22% this year, to 8.58 million.

Don’t Miss: Toyota Flooded with Orders for Aqua.

To contact the reporter on this story: at staff.writers@wallstcheatsheet.com

To contact the editor responsible for this story: Damien Hoffman at editors@wallstcheatsheet.com

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