Yahoo Announces New Developer Page and Changes to Games
The Yahoo (NASDAQ:YHOO) page for games, gaming news, and trial downloads is about to undergo some changes. The site is launching a new games platform for developers: The Yahoo Games Network is a platform for third-party developers who want to bring their games to Yahoo.
News of the new developer backend page came in the form of an announcement on Yahoo’s official Tumblr on Wednesday. The post, written by Jesper Jensen, GM at Yahoo Games, says that the new platform is just the beginning of changes ahead for Yahoo Games.
“We plan to keep building out our platform with improvements and new features — providing not only a great experience for our millions of users, but also a cross-platform network for developers looking to reach the untapped gaming audience of Yahoo’s 800 million users worldwide (including 400 million users on mobile),” he said.
Yahoo currently has a diverse games page, but it seems the company is looking to expand on its current offerings and reach its games to Web, Apple, and Android devices. The new platform offers support, hosting, monetization options, and analytics for companies that create the games Yahoo users will be playing.
The technology firm has gotten serious about its gaming opportunities in the past year. Yahoo acquired gaming platform startup PlayerScale in May, around the same time it acquired Tumblr. Jensen was formerly the CEO of PlayerScale before working at Yahoo. In a blog post on the front page of its website, he said that his work helping developers launch games would continue at Yahoo.