Will the U.S. Smartphone Market Surpass the UK?
Call it the American Paradox. Americans are often the innovators, but not usually the early adopters when it comes to smartphone use. We are pretty slow when it comes to the speed at which we’ve adopted the technology compared to our ally across the pond, but we’re catching up to the United Kingdom now, according to research from eMarketer.
EMarketer’s research found that smartphone adoption is growing at a rate that the United States will catch up to United Kingdom’s rates of smartphone adoption by 2014. This is beneficial as the European country is one of the most advanced mobile markets in the world, according the electronic marketing research firm. In its report eMarketer says that the latter will continue to lead through 2018, but that growth in the American smartphone market will help narrow the gap.
“The UK will continue to lead by both of these metrics — but only slightly — throughout our forecast period, thanks to robust growth in the U.S. smartphone market.”
The United States and the United Kingdom are commonly compared in various studies relating to economic, health, and social issues, setting up a natural comparison point for this research. Despite the fact smartphones caught on faster in the United Kingdom, some similarities in smartphone ownership and usage exist.
Google (NASDAQ:GOOG) (NASDAQ:GOOGL) Android phones dominate both markets. EMarketer estimates that Android’s market share will grow to 50 percent this year. Apple (NASDAQ:AAPL) is in second place, although its lead over BlackBerry (NASDAQ:BBRY) and Windows phones is narrower in the United Kingdom. Another key difference is that the majority of British smartphone users are men. Here, women are more likely to use and to own smartphones.