Will Apple’s iPhone 6 Set a New Quarterly Sales Record?
While it is no secret that the rumored larger-screen iPhone 6 models are highly anticipated by many Apple (NASDAQ:AAPL) users that have been holding out for a screen size upgrade, at least one research firm believes that the devices will likely achieve an all-time quarterly sales record. According to Taiwan-based market research firm Topology Research Institute, Apple will sell as many as 80 million iPhone 6 units in 2014 alone, reports the Economic Daily News via GforGames.
It should be noted that, based on insider source information cited by multiple media outlets, as well as several LCD backlight component leaks, most industry watchers believe that the upcoming iPhone 6 will be launched in two larger screen sizes of 4.7 inches and 5.5 inches. Apple is widely expected to release its iPhone 6 models sometime in September and some sources, such as China’s Tencent Digital News, have even claimed that September 19 will be the specific launch date.
Assuming that Topology Research Institute’s sales estimate of 80 million iPhone 6 units is correct; Apple would have to sell 20 million units per month through the end of 2014 in order to achieve that number. That would include selling 20 million units during the abbreviated launch month of September. If Apple is able to sell the remaining 60 million units during the last three months of 2014, it would set a new iPhone sales record for the Cupertino-based company. The most iPhones that Apple has ever sold in a quarter was 51 million units during the fourth quarter of 2013. However, this year’s fourth quarter sales numbers could go even higher if a greater percentage of the overall sales occur during the three months following the devices’ expected release in September.