Why Is Apple’s Newest Update Targeting Teachers?
While the students are away, teachers plan their lessons. Summer vacation is a time when many teachers prepare for the next school year while the memories of the one just finished are still fresh. Just in time for this season, Apple (NASDAQ:AAPL) released an iTunes U update to help them do that.
Apple got into education via iTunes U in 2012. Getting iPads a nd other Apple technology into classrooms is one of the company’s goals. After all, the educational market is an opportunity to make money. Reaching out to teachers is a side step into that market. Apple has a website dedicated to the iPad’s educational benefits.
Apple’s update includes not only lesson planning support, but also forums for teachers and suggestions for using iPads in the classroom. That goal of getting more iPads into classrooms would result in more iPad sales for Apple, after all. More iPads in the classroom would also benefit the App Store, in which education is its own category. As Apple gets a cut of every financial transaction, this is another potential way for the company to make money.
This is not to say that more technology in classrooms is a bad thing. In some situations, extra technology can help improve the educational experience. Students may benefit in some courses where the extra technology is present. A 2013 study showed that technology helped students to better grasp scientific concepts.