What Caused MetaFilter’s Traffic to Drop?

Source: Thinkstock

Google (NASDAQ:GOOG)(NASDAQ:GOOGL) search results are more than just links on a page. For companies, where it shows up on a Google search and the resulting traffic can be the difference between financial growth and ruin. And unfortunately for online community MetaFilter, its Google rank and revenue have dropped.

MetaFilter founder Matt Haughey wrote a blog post called “State of MetaFilter,” in which he described the community’s growth since its start in 1999. As the company grew, he added staff, bringing the total up to eight people. Then, in 2012, the company’s ad revenue began to drop significantly.

“The long-story-short is that the site’s revenue peaked in 2012, back when we hired additional moderators and brought our total staff up to eight people. Revenue has dropped considerably over the past 18 months, down to levels we last saw in 2007, back when there were only three staffers,” he wrote in the post.

He continued that had he not laid off the three moderators, MetaFilter would be likely out of business by summer. The layoffs helped to keep the company afloat — for now. Haughhey has also penned a post on Medium that goes into even further detail on the company’s situation.