T-Mobile Launches Rhapsody unRadio and Music Freedom Feature
T-Mobile (NYSE:TMUS) announced that it’s teamed up with Rhapsody to launch unRadio, an ad-free and unlimited music streaming service. According to T-Mobile’s website, Rhapsody unRadio is included in plans with unlimited data, or costs $4 per month for customers on other plans. The service is available on Android and iOS devices, plus on desktop Mac or PC. According to a post on its blog, Rhapsody is also offering the service to non-T-Mobile subscribers for $4.99 per month, or free with a current Rhapsody Premier account.
UnRadio is T-Mobile’s answer to the problems that consumers have with the variety of streaming services that it will compete with. It combines features of services like Spotify and Pandora (NYSE:P) to enable users to listen to programmed stations, or stations that they define based on an artist or song. They can also listen on-demand to 25 songs that they’ve heard and marked as favorites. unRadio also features unlimited skips, no ads, the ability to stream or listen offline, and access to 20 million songs, plus FM and AM radio stations. A “Rhapsody Premier” service will be offered at $5.99 or $9.99 per month, depending on the user’s data plan, and is compatible with Google (NASDAQ:GOOG) Android, Apple‘s (NASDAQ:AAPL) iOS, Microsoft‘s (NASDAQ:MSFT) Windows phones, and BlackBerry (NASDAQ:BBRY)/BB10 devices. The premier service adds the ability to save unlimited “Favorites” offline, unlimited downloads of tracks and albums, plus backward skipping, to the features of the regular service.
T-Mobile markets Rhapsody unRadio as a way to eliminate what Mashable terms “data-suck anxiety.” The idea is to allow customers to stream as much music as they want to, without affecting their bill. Mashable also reports that unRadio will include a feature called TrackMatch, to identify a song that’s played at a party or on television, like Shazam, and create a station based on it.