Study: Apple Users Adopt New Devices Faster Than Samsung Users

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Apple (NASDAQ:AAPL) and its smartphone archrival, Samsung (SSNLF.PK), are both unveiling at least one new smartphone model this year. Multiple media outlets have reported rumors that Apple may release two larger-screen iPhone models this year. Although most industry watchers expect the California-based company to launch its next-generation iPhones in the fall, at least one analyst has predicted that Apple may release a new iPhone model in July, reports StreetInsider. Meanwhile, Samsung unveiled its Galaxy S5 at the Mobile World Congress in Barcelona last month, and the device is scheduled to become available in the U.S. on April 11.

In preparation for the upcoming smartphone launches from the two biggest players in the mobile market, online ad network company Chitika recently released a study that compares the initial adoption rates for devices that were previously released by each company. Chitika compared the adoption rate for Apple’s iPhone 5 in the nine weeks following its release on September 21, 2012, to the adoption rate for Samsung’s Galaxy S4 in the nine weeks following its release on April 26, 2013.

The adoption rate for each device was determined by looking at each device’s share of the total amount of Web traffic generated by the manufacturer’s smartphone users. As seen in the graph above, Apple’s iPhone 5 users accounted for 11 percent of the total iPhone Web traffic generated by users nine weeks after its release. On the other hand, Samsung’s Galaxy S4 users only accounted for 6 percent of the total Samsung smartphone Web traffic nine weeks after its release.

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