Steve Jobs Opposed an Apple Television According to New Book
A soon-to-be-released book about Apple (NASDAQ:AAPL) in the post-Steve Jobs era claims that the legendary CEO was categorically opposed to the idea of an Apple television set. According to an excerpt seen by Business Insider of Yukari Kane’s book, Haunted Empire, Apple After Steve Jobs, Jobs told his top executives at one of his final company meetings that an Apple television was a bad business idea.
As noted by Kane via Business Insider, Apple regularly hosts “Top 100” meetings with the company’s best executives, managers, and employees. In 2010, at the final Top 100 meeting he attended, Jobs invited the participants to ask him questions. “You’ve got Steve Jobs sitting right here,” said the Apple CEO according to Kane. “You’re my guys, you can ask me anything you want.”
According to Kane’s book, one employee asked if the company was planning on releasing an Apple television next. Jobs’s answer was an unequivocal, “No.”
“TV is a terrible business,” said Jobs according to Kane. “They don’t turn over and the margins suck.” This statement runs counter to statements that Jobs allegedly made to his authorized biographer, Walter Isaacson. According to Isaacson via the Washington Post, Jobs told him, “I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. No longer would users have to fiddle with complex remotes for DVD players and cable channels. It will have the simplest user interface you could imagine. I finally cracked it.”