Yahoo Asks Users to Get an Account

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Yahoo (NASDAQ:YHOO) users who sign-in using Google (NASDAQ:GOOG) or Facebook (NASDAQ:FB) are going to face an ultimatum soon — get a Yahoo ID or lose access to Yahoo’s services.

The story became public in a Wednesday morning story by newswire Reuters. This move is the technology firm’s most recent attempt to get users to get actual Yahoo accounts instead of logging in using the more popular Facebook or Google accounts. Using either of the latter two options is a common practice across the web for a variety of websites and social media platforms. Yahoo has declined to announce when the options get the axe or how many users currently have Yahoo accounts.

Yahoo representatives say that the new procedure will allow a better sign-in, easier password recovery, and better customer service, among other benefits.

“We are always looking to improve our user experience, and we believe this new sign-in process will allow us to offer the best personalized experience to everyone,” Lauren Whitehouse, Public Relations Manager for Search and Technology at Yahoo, told us.

Current Yahoo account users already can use their usernames across all Yahoo services. Someone with a Yahoo account can use it for Yahoo Mail, Flickr, and to comment on Yahoo News. It can also be used for most other Yahoo services currently. Users who currently use Google or Facebook accounts will get eased into the process gradually. As of Wednesday, both account options are still available to users. Yahoo’s decision makers said that the move is part of the process of improving the user experience for its various services.

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