Samsung’s Tizen Smartphone May Be Taking a Detour to Smaller Markets
Samsung (SSNLF.PK), consistently the world’s leading smartphone manufacturer in terms of units sold, would seem to have a lot going for it, but in truth, it’s beset with problems. For one, Apple (NASDAQ:AAPL) still manages to pull in more money and is regularly on the legal offensive against the company, with some hefty victories already on its scorecard.
Another big problem is that it depends heavily on Google (NASDAQ:GOOG)(NASDAQ:GOOGL). Samsung’s popular phones gain some of their popularity because of the Android operating system running on them. And unfortunately, sales on the software do a lot more for Google than they do for Samsung. However, Samsung may soon have something to remedy at least this problem.
According to Wall Street Journal sources familiar with the matter, Samsung is nearing the premiere of its Tizen operating system on smartphones, and it’s not aiming for the markets everyone might expect. Samsung already has Tizen operating on some devices, such as the Gear 2 smartwatch, and it was expected to bring a smartphone running the operating system to market more than once in the past. But a deal with Japanese carrier DoCoMo (NYSE:DCM), among others, fell through, according to PCWorld.
Sources said to the Journal that Samsung would premiere a Tizen smartphone in or close to June, but it’s aiming for Russia and India. Though neither of these countries are the biggest consumers of smartphones, both present a special opportunity for Tizen to flourish, and it’s precisely because residents there haven’t been such big smartphone consumers.