Rumor: Apple Will Release a Cheaper iPhone 5C
Apple (NASDAQ:AAPL) will release a cheaper 8GB-capacity iPhone 5C on March 18 in an effort to boost flagging sales of its mid-tier smartphone model, according to leaked documents seen by O2 Germany, reports Engadget. The lower memory-capacity iPhone 5C will allow Apple to price the device in Germany for 509 euros (approximately $709), 60 euros cheaper than the current entry-level 16GB iPhone 5C model. Although the leaked documents only deal specifically with the 8GB iPhone 5C’s launch in Germany, the lower-cost device will presumably also launch in other markets around the world.
The leaked documents are not the only 8GB iPhone 5C evidence that has emerged. Another source also provided Engadget with a purported image of an 8GB iPhone 5C label that showed the device’s UPC code and model number.
The move comes as sales of the iPhone 5C continue to stagnate. According to the latest data from mobile analytics platform Mixpanel, Apple’s iPhone 5C model only accounted for 5.55 percent of the total number of active iPhones. Meanwhile, one out of every five iPhones currently in use is the iPhone 5S model. Last year marked the first time that Apple released two iPhone models simultaneously: the flagship iPhone 5S and the mid-tier iPhone 5C. However, the iPhone 5S proved to be a far better seller than the lower-cost iPhone 5C due to its new features like the Touch ID fingerprint scanner and a 64-bit processor. On the other hand, the iPhone 5C was essentially an iPhone 5 with a new colorful plastic casing.