New Lytro Camera Designed for the Pros

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Source: Lytro

Source: Lytro

Camera company Lytro is trying to make its new camera, the Lytro Illum, appeal to the “prosumers” — the people who take photos for a living or serious hobbyists. Lytro made this decision after realizing that the customers buying the company’s previous camera were made up of this audience, Chief Executive Jason Rosenthal told the New York Times.

“We realized that our core audience was photographers, not just everyday people,” Jason Rosenthal, Lytro’s chief executive, said in an interview in San Francisco. “Photographers want control of their photos and the new Lytro — with the new hardware and new software — gives them control over every aspect of the image.”

While it’s not even been released yet, the camera could be competition to the Sony, Canon, and Kodak DSLR cameras many pros currently favor. Here are a couple factors that make this camera unique.

1. It shoots at f/2.0 aperture.

For those readers that don’t speak in photographer jargon, an aperture that low means the camera lens lets in more light than most cameras. Usually for it to be that low, the purchase of an additional lens is needed. That means the camera can be used in situations where the light is minimal without it looking too dark. This can also be a disadvantage in very sunny situations, making it easy for shoots to come out overexposed on a very bright sunny day.

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