Microsoft Is Embracing Android, But With a Very Windows Twist
It’s the song that never ends: Microsoft (NASDAQ:MSFT) is continuing to scramble for some traction in the mobile market that it’s had so much trouble penetrating. In terms of software, it’s Apple (NASDAQ:AAPL) and Google’s (NASDAQ:GOOG) (NASDAQ:GOOGL) ballpark, and Windows Phone hasn’t had much luck. In terms of hardware, that’s been Apple and Samsung’s (SSNLF.PK) turf, and Microsoft worked on an in by purchasing Nokia’s handset division, but it hasn’t worked out so far. However, Microsoft has a slightly different approach that may tie both sides together to up its competitive edge.
Nokia used to be a big name in mobile phones, but it didn’t keep it’s place of dominance through the advent of smartphones. It was a similar tale for BlackBerry (NASDAQ:BBRY). When it came to getting into the smartphone market, Nokia may have backed the right horse when it opted to use Windows Phone, since that at least didn’t put it toe to toe with Samsung, which took dominance in Android globally. For Microsoft and Nokia, that may have been the best move, but it definitely wasn’t one to secure a stronger spot in the market place.
Of course, in the smartphone market place, the significance of Android can’t be ignored, as it’s the top smartphone operating system on earth. That being the case, Nokia decided to make the Nokia X, which ran on a version of Android but replaced some of the Google’s software offerings with Microsoft software. That was before Microsoft bought Nokia’s hardware division, but now it it’s clear that Microsoft sees the value of a little compromise.