iTunes Radio Now More Popular Than Spotify and Gaining on iHeartRadio
The Internet radio battles continue … sort of. Longtime favorite Pandora Media Inc. (NYSE:P) remains far and away the leader in music streaming services, but the competition for second place is heating up, as Apple’s (NASDAQ:AAPL) iTunes Radio, which was released a few months ago, has surged ahead of rival service Spotify in popularity.
ITunes Radio now claims approximately 8 percent of the U.S. streaming music market just six months after launch, AppleInsider reports. The service must now compete with iHeartRadio, which currently holds the second place spot, after Pandora, with about a 9 percent share.
Electronista, which released the statistics, says it predicts iTunes Radio will handily overtake iHeartRadio by the end of the year. That seems reasonable, especially considering that Apple has slowly started to expand iTunes Radio beyond the U.S. The company added Australia just last month and is expected to add Canada, New Zealand, and the U.K. in the foreseeable future.
Meanwhile, competitor Spotify is already drifting behind Apple’s Internet radio service, with about a 6 percent share of the market, while Google Play All Access comes in at fifth, with about 3 percent share. Several services share the sixth-place spot, with competitors Rhapsody, Slacker, and TuneIn Radio all comprising about 2 percent of the market.