It’s an App World on Smart Devices
So what do you do on your smartphone or tablet? Chances are you’re more likely to spend that time using apps than surfing the mobile web. Apps have grown significantly in the past six years. However, that growth comes at the expense of the mobile web finds a new study released on Tuesday by mobile measurement and advertising platform Flurry.
Flurry collects the data for its research from its network of over 450,000 mobile applications installed on more than 1.3 billion devices, as noted in TechCrunch’s story on the report. The results come from analyzing that huge pool of data to find the trends. The results were shared in a blog post written by Flurry’s CEO and President Simon Khalaf.
Khalaf writes that apps are a clear leader in smartphone and tablet usage. “The data tells a clear story that apps, which were considered a mere fad a few years ago, are completely dominating mobile, and the browser has become a single application swimming in a sea of apps,” he writes in the post.
Smartphone use is up, as the proliferation of iPhones and Androids over that same six years shows. Tablet use has also expanded in recent years. Apps benefit the most from the popularity of iPhones and Androids alike. The average smartphone user spends about 2.7 hours on their devices a day from data collected from January through March 2014. About 86 percent of that time, about 2.3 hours, is spent using mobile apps. This is an increase from a report released in March of last year when users spent just around 2.3 hours on their smartphones total, with 80 percent of time spent on mobile apps.