Is Samsung Trying to Steal Apple’s WWDC Thunder?

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Source: iWatch Concept by Todd Hamilton

Apple (NASDAQ:AAPL) archrival Samsung (SSNLF.PK) recently announced its own San Francisco-based media event that will take place only a few days before the iPhone maker’s annual Worldwide Developers Conference in the same city, reports Engadget. Apple traditionally holds its developers’ conference at the beginning of June at San Francisco’s Moscone Center. However, the media event location isn’t the only aspect of Samsung’s event that appears to be mimicking Apple. According to the invitation, obtained by Engadget, Samsung’s meeting will focus on a “new conversation around health.”

Although the Cupertino, California-based Apple has yet to confirm its existence, it is widely rumored that the company will be unveiling a fitness-tracking and health-monitoring app known as “Healthbook” as part of iOS 8. According to insider sources cited by 9to5Mac, Apple’s Healthbook app will manage data in nearly a dozen different categories related to health, exercise, and diet. Categories are speculated to be Bloodwork, Heart Rate, Hydration, Blood Pressure, Activity, Nutrition, Blood Sugar, Sleep, Respiratory Rate, Oxygen Saturation, and Weight.

Samsung has already released its own preinstalled health-monitoring apps on the Galaxy S5, as well as a separate wrist-worn fitness-tracking device called the Gear Fit. The Galaxy S5 also includes a built-in heart rate monitor. However, the timing and location of Samsung’s upcoming health-focused event gives the impression that the Korea-based company is trying to steal some of Apple’s WWDC thunder. The rumor about a new health-monitoring app from Apple only adds to this impression.

Like Samsung’s S Health app, Apple’s rumored Healthbook app will likely work in tandem with a wearable tech device that has some type of medical or fitness-tracking sensors, since many of the health data categories managed by the app could only be derived from a piece of hardware that is in contact with the user.

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