Insider Sources: No iWatch or Apple TV at WWDC 2014

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Apple’s (NASDAQ:AAPL) annual Worldwide Developers Conference kicks off in San Francisco next month and many consumers are hoping that the Cupertino-based company will reveal one of the new products or new product categories that CEO Tim Cook has repeatedly promised to unveil this year. Although the WWDC has evolved into a software-focused event over the past several years, Apple has previously surprised attendees with new hardware announcements. However, according to sources cited by Re/Code and 9to5Mac, it appears that this year’s event will remain focused on the new versions of Apple’s software.

According to “sources familiar with Apple’s plans” cited by Re/Code, the iWatch will not be unveiled at this year’s WWDC. Speculation about Apple’s wrist-worn wearable tech product was recently reignited when Nike (NYSE:NKE) CEO Mark Parker made comments in an interview with CNBC that suggested that the sports accessories company may be partnering with Apple to create a wearable tech product. “I will just say that the relationship between Nike and Apple will continue,” Parker told CNBC. “And I am personally, as we all are at Nike, very excited about what’s to come.” Hopes for an iWatch unveiling were further raised when the China Times reported that one of Apple’s suppliers had already started a small-scale production run of the iWatch.

The long-rumored iWatch wasn’t the only new piece of hardware that Apple aficionados were hoping to glimpse at WWDC 2014. Other rumors suggested that Apple would unveil new Apple TV hardware or software at this year’s developers’ conference. However, Re/Code’s insider sources also reported that there would be no new Apple TV hardware or software.

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