Apple’s rumored September 9 media event was confirmed on Thursday, when the Cupertino, California-based company sent out an e-vite to various media outlets that simply offered the date and a cryptic, “Wish we could say more” statement. According to Apple Insider, the event will kick off at 1 p.m. Eastern at the Flint Center for the Performing Arts in Cupertino. Besides raising Apple fans’ collective heart rate, the media event confirmation also apparently boosted the iPhone maker’s share price to a record $102.78 intraday trading high.
So what can Apple fans expect at the company’s highly anticipated media event? Apple, a firm that has mastered the art of building consumer excitement by withholding information, offered no clue about what products might be unveiled on September 9. However, based on the company’s well-established product refresh cycle — not to mention the countless rumors and supply chain leaks — it can be safely assumed that Apple will introduce its latest iPhone model at the upcoming event.
However, unlike in previous years, Apple is rumored to be unveiling two completely new iPhone models at the same time this year. It should be pointed out that although Apple simultaneously released the iPhone 5C and the iPhone 5S last year, the iPhone 5C was not widely considered a new product, since it was essentially an iPhone 5 with a new chassis. Throw the long-rumored “iWatch” into the mix this year and you may have the ingredients for what could be Apple’s most anticipated product launch event in its history. Although September 9 is just around the corner, rumors about the products that Apple will unveil at the event are still coming in. Keeping that in mind, here’s the latest information about what to expect at Apple’s September 9 media event.