Here’s How Hulu Can Benefit From Apple
Hulu has announced that it will offer free ad-supported streaming on mobile devices including Apple’s (NASDAQ:AAPL) iPhones and iPads. Previously the popular movie and TV streaming service would only allow mobile viewing for members with the $7.99 a month premium Hulu Plus membership, which allows for ad-free streaming.
The company announced the changes in a blog post on Wednesday written after the new initiatives were presented at the Hulu Upfront advertising conference in New York City. The company’s CEO Mike Hopkins said that Hulu Plus has reached 6 million subscribers thanks to its diverse content and original shows.
While 6 million might be a new high for Hulu, it’s just a drop in the bucket compared to the company’s biggest competitor, Netflix (NASDAQ:NFLX). In its most recent earnings report, Netflix revealed that it added 4 million subscribers in the most recent quarter, bringing the service’s total to 48.35 million subscribers worldwide.
Hulu’s free content has historically only been available for access using a desktop or laptop computer. In order to access the Hulu iOS app, a Hulu Plus membership has been required, but as of this summer you’ll be able to watch Hulu for free on your smartphone or tablet. Hopkins also promised that the Hulu iPhone app would get a makeover later this summer.
“Across the TV industry, we’re seeing greater access to all types of content, and more ways for you, our loyal TV fans, to forge deeper connections with your favorite shows. As the way viewers consume premium TV continues to rapidly evolve, we want to evolve to be able to offer more content on even more platforms,” Hopkins wrote of the decision to finally allow free mobile streaming. “With our re-imagining of mobile viewing, we want you, our viewers, to have more access to the content you love, right at your fingertips.”