Google Glass: What’s Great and 4 Big Things Standing in Its Way

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Google Glass

When Google (NASDAQ:GOOG) (NASDAQ:GOOGL) first showed off Glass, there was no doubt that the device was a major technological step forward from smartphones. Though it naturally lacked the same level of refinement of predecessor devices, the type of heads-up-display and augmented reality offered by Glass are the kinds of technology imagined by many in the sci-fi genre. However, simply because Google has a working prototype distributed already, it doesn’t follow that the device will ever take off and become the wave of future mobile technology. In fact, there are many things still standing in its way.

Why it’s impressive

In theory, Google Glass has a lot to offer. By incorporating much of the technology of smartphones into an extra small device with a semi-transparent screen that’s always less than a glance away, Glass can make the accessibility and usability of technology that much more streamlined. Digging into your pocket to pull out your phone to do something as simple as check the time would seem thoroughly cumbersome in comparison. Checking messages on your phone would seem a bother. And taking photos and videos of something that is only going to happen briefly — or something that you need two hands to hold — would feel almost impossible on a smartphone.

As Glass is always up and at the ready to respond to simple voice commands, its seamlessness is one of the main things that make it a device to be desired. That combined with the hands-free use of the device put it a step above smartphones for users who are often on the go, and it could encourage and enable more people to get up and get moving, since their technology won’t bog them down and they won’t have to let their social life suffer.

The main attribute of Glass that makes it stand out as a potentially revolutionary device is its augmented reality. Though what the device offers in terms of services and programs doesn’t stand too far away from what smartphones offer, the way it serves users information is key to the experience. By putting the information into users’ vision without obstructing their view, it creates a very different user experience from that found by looking at a smartphone or computer screen to interact. No more staring down at a map then looking around to make sure where you’re walking or driving is following along the map’s route. Glass could put that route right in front of your eyes, so when you look at the road you’re walking, you also see the route at the same time.

While Glass has a lot going on for it that makes it sound impressive, the list of things standing in its way may be even bigger.

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