For One Day Only, Anyone Can Buy Google Glass

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Google (NASDAQ:GOOG)(NASDAQ:GOOGL) on Thursday announced that Google Glass will be available for anyone in the U.S. to purchase on one day only: Tuesday, April 15. Reports started coming out on Thursday that Google would open its Glass Explorer program for anyone in the U.S. on one day later this month, and Google confirmed those reports later in the day, saying: “Whoops. So… we’d planned to post this next week but it looks like the cat’s out of the bag now.”

Here’s how the Glass Explorer expansion will work. Starting at 6 a.m. Pacific Time on Tuesday, any adult in the U.S. will have the chance to purchase Google Glass for $1,500, plus tax. The device will come with either a prescription frame or sunglasses frame of your choice.

Google has already expanded its Glass Explorer program through different initiatives, including a friends and family program that allowed friends and family of current Glass Explorers to pick up a pair; a social media initiative using the hashtag #ifihadglass; and programs through schools or universities. But allowing a limited number of people (Google didn’t say how limited the number is) to buy a pair is the boldest expansion of the program yet.

“Our Explorers are moms, bakers, surgeons, rockers, and each new Explorer has brought a new perspective that is making Glass better. But every day we get requests from those of you who haven’t found a way into the program yet, and we want your feedback too. So in typical Explorer Program fashion, we’re trying something new,” the Glass team said in a blog post.

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