FB Newswire Released to Help Make News on Facebook More Accurate
Chances are every one of the 1.23 billion Facebook (NASDAQ:FB) users have seen something posted on Facebook that’s just not true. These posts come in the form of a Facebook friend who somehow never got the memo that The Onion is news satire, some pseudo-science from a “natural” website, or charged statements that stem from all directions of the political spectrum. In response to these untrue posts, Facebook has launched FB Newswire, a news tool that uses Storyful’s verification technology to help clot the flow of false information in users’ news feeds.
Facebook announced FB Newswire in a post in its Newsroom section of the website on Thursday. The company calls it the latest in its attempt to make Facebook a better tool for journalists and the media.
In its statement announcing the birth of FB Newswire, Facebook said that news has benefited from recent changes to the news feed algorithm and the addition of the Trending Topics section.
“News is finding a bigger audience on Facebook than ever before. Journalists and media organizations have become an integral part of Facebook, which is visible in features like Trending Topics, improvements to Pages, and recent changes to News Feed. Publishers are seeing the results of our commitment, with referral traffic from Facebook to media sites growing more than 4x in 2013, and we’re excited to deepen our relationship with media organizations and journalists in the days to come,” wrote Andy Mitchell, Director of News and Global Media Partnerships at Facebook, in the post.