Facebook Enters the Polls: Voting Button Goes International
Facebook (NASDAQ:FB) is getting into politics again. This year is going to be big politically due to high profile elections in the United States and many other countries. To mark this year of political contests, Facebook is bringing back its “I’m a voter,” button for the civically minded Facebook user.
When it returns for individual users, it will depend on where they live. The button has already shown up this year in India’s elections. About 4 million Indian voters clicked that button during elections. European Union and Columbian Facebook users will see it return since those elections are soon, reported British newspaper The Telegraph. South Korea, Indonesia, Sweden, Scotland, New Zealand, Brazil, and the United States will see the option return later this year when their respective elections take place.
Facebook first introduced the “I’m a voter” button in November 2008 for the American Election Day. Reuters reported that over 9 million Americans used the button during that Election Day. This time, the button is going international, meaning users outside the United States will get to brag that they voted with more than just a status update.
The Economic Times reported that approximately 400 million users will be able to access the “I’m a voter” button at some point this year. On Election Day, this flood of “I voted” buttons helped increase voter turnout by more than 340,000 voters in the United States 2010 midterm elections, said a study. Seeing all those buttons on Facebook is a good way to get people to vote.