Does This Steve Jobs Email Reveal Secret Apple Product Plans?
Like the previous patent-infringement trial between Apple (NASDAQ:AAPL) and Samsung (SSNLF.PK), the current trial is proving to be a rich source of previously unseen internal company documents. Among the various documents introduced into the court record on Friday was a fascinating email written by legendary former Apple CEO Steve Jobs. The email revealed clues about Apple’s product plans in 2010 and provided insight into Jobs’s mindset when it came to dealing with the company’s competitors.
As noted by The Verge, Jobs’s email outlined the topics to be discussed at the company’s next annual “Top 100” meeting. The highly secretive Top 100 meetings gathered Apple’s best executives, managers, and employees together to discuss the company’s products and strategies for the next year. The email consisted of what Jobs called his “current cut” of eleven general topic headings with various bullet points under each heading.
Perhaps one of the most interesting topic headings was “Apple TV 2.” Under the “Apple TV 2” heading Jobs wrote, “Strategy: stay in the living room game and make a great ‘must have’ accessory for iOS devices.” Another bullet point suggested adding content from NBC, CBS (NYSE:CBS), Viacom (NASDAQ:VIA) (NASDAQ:VIAB), and HBO. The next bullet point simply stated “TV subscription?” suggesting that Jobs was already exploring the possibility of enabling the Apple TV product to stream live television shows and currently running programs.
According to unnamed industry sources cited by The Wall Street Journal, Apple is currently in talks with Comcast (NASDAQ:CMCSA) over the possibility of creating a streaming-television service that would bypass congestion caused by public Internet traffic. The proposed service would feature the usual on-demand video content as well as various television channels.