Cook: New Book on Apple and Steve Jobs Is ‘Nonsense’
A new book claiming to give evidence that Apple (NASDAQ:AAPL) is in a state of inevitable decline was released on Tuesday to terrible reviews and disdain from Apple CEO Tim Cook. The book, Haunted Empire: Apple After Steve Jobs, was written by former reporter Yukari Kane who spent years covering Apple and Jobs for the Wall Street Journal.
CNN Money reviewed the book, saying that the beginning of it is filled with good reporting about the end of Jobs’s life, but the last two-thirds are heavily colored by Kane’s biased view that Apple will never return to its former glory. While some agree with her views, especially since under Tim Cook, Apple has yet to release a new product category, she doesn’t have enough evidence to back up her claim that “a decline was inevitable,” since a decline hasn’t really happened yet. Apple is still a highly successful tech company that makes some of the most popular smartphones, tablets, and computers on the market. Also, they make a lot of money, which counts for something.
Cook called the book’s claims “nonsense” in a statement to CNBC. “This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future. We’ve always had many doubters in our history. They only make us stronger,” Cook said.