Can Twitter Revive Its Music App?
Twitter (NYSE:TWTR) is rethinking its little-used music app and is set to launch an entirely new music listening function later this week, according to a source familiar with the matter who spoke to The Wall Street Journal.
Just a week ago Twitter, pulled its little-used music app from Apple’s (NASDAQ:AAPL) iTunes Store. While the app was released to some fanfare last spring, it failed to gain much attention.
The new service will focus on how Twitter users interact with musicians via the site, which has been a popular way for fans to engage with their favorite musicians and general Twitter conversation about music. The most-followed person on Twitter is pop star Katy Perry, and she’s followed closely by Justin Bieber. Seven out of the top 10 most-followed Twitter accounts are pop musicians. The social network still hasn’t reached any agreements with major record companies, so the actual songs that will be available through the service will be limited.
The service will be powered by partnerships Twitter is working toward with streaming services like Beats Music and SoundCloud. The Wall Street Journal’s source said that the company has been in talks with both of those services for a partnership that would help promote the music streaming service while giving Twitter access to music. Twitter is also working with Vevo, which powers music videos by artists from huge record labels, including Sony’s (NYSE:SNE) Sony Music Entertainment and the Vivendi-owned Universal Music Group, to put music video clips in Twitter feeds.