Can Samsung’s New Premium Tablet Unseat Apple’s iPad?

Source: Samsung.com

Source: Samsung.com

When it comes to the number of smartphones sold around the world, Samsung (SSNLF.PK) is the undisputed leader. According to the latest data from market research firm IDC, Samsung’s devices accounted for 30.2 percent of the worldwide smartphone market in the March quarter, while second-place Apple (NASDAQ:AAPL) only had a 15.5 percent share. On the other hand, shipment numbers aren’t everything. According to Canaccord Genuity’s estimates obtained by Apple Insider, Apple still took the majority of the handset industry’s profits with a 65 percent share, while Samsung only took a 41 percent share. It should be noted that Apple and Samsung were able to obtain more than a 100 percent share of the profits due to operating losses from other vendors.

However, unlike the smartphone market, Samsung has been unable to surpass Apple in the worldwide tablet market by any measurement. Apple essentially invented the tablet category when it launched its first iPad in 2010 and ever since then it has dominated the market. According to March quarter data from IDC, Apple maintained its lead in the worldwide tablet market with a 32.5 percent share, while Samsung kept its second-place ranking with a 22.3 percent share. Apple’s long-running lead in this category is even more surprising when considering that Samsung’s tablets are relatively inexpensive compared to Apple’s, which gives the Korea-based company a larger potential customer base for its devices.

Now, after failing to dislodge Apple from the top of the tablet market with its low-cost devices, Samsung is trying a different approach. At a media event in New York City on Thursday, Samsung unveiled its new high-end flagship tablet: the Galaxy Tab S, reports Mashable. Available in screen sizes of 8.4 inches and 10.5 inches, the Galaxy Tab S surpasses many of the technical specifications of Apple’s flagship iPad Air, while still keeping its lower price tag. The Wi-Fi version of the 8.4-inch model starts at $399.99, while the 10.5-inch model starts at $499.99.