Can Intel Partner With China to Conquer Mobile Market and More?
The field of mobile devices has been dominated by unexpected players when compared to the status quo of the computer industry that preceded it. Where Microsoft (NASDAQ:MSFT)had once been the computer powerhouse with Apple (NASDAQ:AAPL) trailing behind, Microsoft now sits on the margins of the smartphone and tablet market. Similarly the leader of computer microprocessors, Intel (NASDAQ:INTC), fell to the likes of ARM (NASDAQ:ARMH) and Qualcomm (NASDAQ:QCOM) in the mobile market. Now, Intel has another strategy to get back into the game.
ZDNet has reported that Intel is working to get developers in China to use its hardware in their devices, and Intel is laying down a lump of cash to get the wheels rolling. Intel CEO Brain Krzanich detailed some of the plan at the Intel Developer Forum in Shenzhen, where it was explained that $100 million would go into the Intel Capital China Smart Device Innovation Fund.
The aim of Intel’s investment isn’t just to get Intel chips put into smartphones and tablets. The company also plans to have Chinese developers use them in hybrid tablet-laptops, wearable gadgets, the Internet of Things, and other connected devices, according to ZDNet.
CNET noted that Intel said the goal is to “provide local manufacturers and software developers with access to … master reference designs for turnkey solutions, development tools, supply chain sourcing, quality management and customer support — acting as a bridge between product conception and commercial deployment.”
Though Intel still remains the number one semiconductor manufacturer worldwide, it has it’s work cut out for it remaining there as the mobile market creeps toward overtaking the PC market.