Can BlackBerry’s Z3 Jakarta Edition Save the Company?
BlackBerry’s (NASDAQ:BBRY) newest smartphone has an international premiere ahead. Instead of debuting first in Canada or the United States, its newest device will first be introduced in Indonesia.
BlackBerry will launch a new smartphone, the Z3 Jakarta Edition, in the near future. The Canadian mobile company’s new device is the result of collaboration with Chinese manufacturing company Foxconn. BlackBerry CEO John Chen said that the Z3 would eventually be shipped out internationally, meaning that it will arrive in North America sometime after its May 15 Indonesian debut.
The Z3 has 5-inch touchscreen, BlackBerry’s latest operating system, a non-removable battery, and cameras on the front and back of the phone. While it lacks BlackBerry’s signature keyboard, a step necessary to join the era of touchscreens, the phone retains the black style elements and distinctive logo that brand it a BlackBerry smartphone. The release of this smartphone marks BlackBerry’s first time working with Foxconn on a product. The manufacturing firm also produces devices for other major smartphone manufacturers, including Apple (NASDAQ:AAPL).
The new phone may be part of the road to redemption for BlackBerry. The company once dominated the smartphone market, but the entry of other competitors, such as Apple and Samsung (SSNLF.PK), into the space drew customers away from the trademark black devices.