Bobbi Brown Joins Yahoo as Editor-in-Chief of Yahoo Beauty

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Yahoo Shine, Yahoo Beauty

Yahoo (NASDAQ:YHOO) just got a new beauty Expert-in-Chief. Makeup guru Bobbi Brown is joining Yahoo as the Editor-in-Chief of Yahoo Beauty.

The announcement came from Yahoo on Wednesday in a post on its official Tumblr account. Yahoo praised Brown, the founder and Chief Creative Officer of Bobbi Brown Cosmetics for her knowledge and experience in makeup. Brown, who has also authored eight beauty and lifestyle books, sad she was excited to join Yahoo for the opportunity to reach women.

“I’m excited to take on my new role as Editor-in-Chief of Yahoo Beauty. In my career as a makeup artist, I’ve also had the amazing opportunity to write, create, and teach,” said Brown. “In this new role, I get to combine my interest in education and empowerment by curating amazing visual content that will teach women how to be their best selves. Beauty is not just about makeup, it’s about lifestyle and confidence.”

Yahoo representatives are just as pleased that Brown will be joining the company, effective April 21. “Bobbi will bring her beauty expertise and distinctive point of view to Yahoo’s audience, helping to inspire millions of women daily. She will also add some of the best independent voices in beauty and makeup to the Yahoo Beauty editorial team,” wrote Kathy Savitt, Yahoo’s Chief Marketing Officer in the Tumblr post announcing Brown’s hire.

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