Apple’s New Ad Campaign Seeks Wider Exposure for ‘Struggling’ 5C

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Apple (NASDAQ:AAPL) unleashed a new ad campaign on Thursday designed to promote the cheaper iteration of the iPhone, the 5C, according to reports from AppleInsider and MacRumors.

Often painted as a “struggling” product by analysts, the tech giant is departing from its usual print and television advertisements and venturing onto the Web with its latest campaign, which currently appears on both the Yahoo and New York Times sites.

Apple currently has seventeen different animated advertisements for the 5C on the Internet. As well being featured on Yahoo and the New York Times, Apple has also invested in ads for the 5C on the social media and photo sharing site Tumblr (which is owned by Yahoo).

The videos that debuted on Yahoo and the New York Times this week are meant to highlight the 5C’s brightly colored plastic backing, which comes in a variety of colors — yellow, pink, green, blue, and classic white. The ads feature a series of dots depicted in different arrangements, which eventually come into line as the dots on the back of a branded Apple 5C case and then zoom out further to reveal the full 5C.

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