Apple’s iPhone 5S a Hit in Key Overseas Markets

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Source: kantarworldpanel.com

Apple (NASDAQ:AAPL) boosted its smartphone market share during the first-quarter in several key overseas markets according to the latest sales data from market research firm Kantar Worldpanel ComTech. The increase in market share was driven by strong sales of the iPhone 5S in Australia, Europe, and Japan.

In Australia, Apple’s smartphone market share grew to 33.1 percent in the first-quarter of 2014, up from 31.1 percent in the year-ago quarter. Across the big five European markets — France, Germany, Italy, Spain, and the UK — Apple’s share of the smartphone market reached 19.2 percent, 0.1 percent higher than the year-ago quarter. Apple’s growth in Europe was particularly strong in Spain, where the iPhone maker saw its market share increase to 7.6 percent from 3.1 percent last year.

“Apple regained ground in the first-quarter of 2014, primarily due to the strong performance of the iPhone 5S, growing its sales share in Europe, Japan, and Australia,” noted Kantar Worldpanel ComTech global strategic insight director Dominic Sunnebo. “By contrast, Windows had a tough start to the year as a result of its entry-level Nokia (NYSE:NOK) models facing fierce competition from low-end Motorola, LG, and Samsung (SSNLF.PK) Android smartphones.”

However, Apple’s growth in Australia and Europe was modest compared to its gains in Japan. Apple’s smartphone market share in Japan jumped to 57.6 percent in the first-quarter of 2014, up from 49 percent in the year-ago quarter. Kantar’s sales data showed that Apple’s gains in Japan were even stronger than what the Cupertino-based company reported in its recent March quarter earnings report. According to CEO Tim Cook, Apple’s smartphone market share in Japan “reached an incredible 55 percent” last quarter.

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