Apple’s iOS Keeps Web Traffic Lead in U.S. Amid Global Android Threat

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Sources: Piper Jaffray web analytics and Quantcast.com

Sources: Piper Jaffray web analytics and Quantcast.com

Apple’s (NASDAQ:AAPL) iOS is holding its ground in the mobile web browsing traffic market in the U.S. despite increased competition from Google’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Android, concluded Piper Jaffray analyst Gene Munster in a recent note to investors. Munster based his conclusion on data provided by Quantcast that compared the mobile traffic market shares held by iOS, Android and “Other” mobile operating systems. As noted by Piper Jaffray, Quantcast looked at 1 billion monthly mobile page views to determine its percentages. This quantity of page views represents approximately 1.5 percent of the total viewing market in the U.S.

According to Quantcast’s data, Apple’s iOS accounted for 60.3 percent of the mobile web browsing traffic in the U.S. last month, only a slight decrease from the 60.5 percent share that it held in June of 2013. Although the year-over-year growth of iOS mobile traffic remained essentially flat, the traffic share for Apple’s mobile operating system also went as high as 64.4 percent during the twelve-month period.

Meanwhile, Android’s share of the mobile web browsing traffic market in the U.S. climbed from 28.5 percent in June of 2013, to 33.4 percent last month. Although Android nibbled 0.2 percentage points from the market share of iOS, it appears that the majority of Android’s market share growth came from mobile operating systems in the “Other” category. The market share of mobile operating systems in the “Other” category slipped from 10.9 percent in June of 2013 to 6.3 percent in June this year. While Quantcast did not identify any of the mobile operating systems that fell into the “Other” category, BlackBerry (NASDAQ:BBRY) and Microsoft’s (NASDAQ:MSFT) Windows Phone are usually the leading mobile operating systems after iOS and Android.

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