Samsung Challenges Apple’s iTunes Radio With ‘Milk Music’

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Samsung (SSNLF.PK) unveiled a new Internet radio streaming service called Milk Music on Friday that will compete with other online music streaming services, including Apple’s (NASDAQ:AAPLiTunes Radio, Pandora (NYSE:P), Beats Music, and Spotify. Per Samsung’s press release, Milk Music is a “free and ad-free radio service that offers an effortless and entertaining way to enjoy the music you love and discover new, unexpected music.”

Milk Music is available exclusively on Samsung’s devices via a free Android app from Google (NASDAQ:GOOG) Play. Although the service is currently available for free with no ads, the Milk Music app download page noted that this was a limited time offer. Apple’s iTunes Radio is offered ad-free if you are a subscriber to the company’s cloud-based iTunes Match service. Per Samsung, the radio streaming service can be used on the Galaxy S4, Galaxy S III, Galaxy Note 3, and Galaxy Note II, regardless of carrier. Milk Music will also be available on the upcoming Galaxy S5 in April.

According to Samsung, Milk Music is powered by interactive Internet radio service Slacker and features over 200 genre-based stations and a catalog of 13 million songs. The customizable service allows users to tailor the interface to display their personal music preferences via the “My Stations” feature. Samsung also noted that the service will soon be offering “unique music programming from top selling and emerging artists available exclusively through Milk Music.”

“Milk Music introduces a fresh approach to music that reflects our innovation leadership and our focus on creating best-in-class consumer experiences,” stated Samsung Telecommunications America and Samsung Electronics North America Headquarters president and CEO Gregory Lee. “We’re offering consumers amazing, rich music experiences built around what matters most to them and their lifestyle.”

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