Munster: Apple’s iPhone 5S Has ‘Staying Power’
U.S. consumers are still crazy about Apple’s (NASDAQ:AAPL) iPhone 5S, according to a survey recently conducted by Piper Jaffray analyst Gene Munster. According to the survey’s results, 33 percent of U.S. consumers that planned to buy a smartphone in the next three months intended to buy an iPhone 5S. As noted by Munster, this was a high level of consumer interest for a device that has been on the market for nearly six months.
“The main takeaway from our most recent smartphone purchase intent survey is that the iPhone 5S seems to have staying power,” observed Munster in a note to investors. A similar survey conducted immediately after the iPhone 5S launch last year showed that 38 percent of U.S. consumers who expected to make a smartphone purchase in the next three months intended to buy an iPhone 5S. Another survey conducted in December of 2013 showed that 35 percent of consumers intended to buy Apple’s flagship device.
On the other hand, the most recent survey also showed that Apple’s iPhone 5C is rapidly losing favor with consumers who were never especially interested in the device. Only 6 percent of U.S. consumers that planned to buy a smartphone in the next three months intended to buy an iPhone 5C. However, even immediately after the device’s launch last September, only 12 percent of consumers said they intended to buy an iPhone 5C. By December of 2013, the level of consumer interest in the iPhone 5C had dropped to 9 percent, according to Piper Jaffray’s surveys.