Chitika: Apple Users Quick to Adopt iOS 7.1 Update

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Source: Chitika Insights via 18 percent of iOS device users adopted Apple’s (NASDAQ:AAPL) latest iOS 7.1 update in the first 72 hours after its release on Monday according to data from online ad network company Chitika. As noted by Chitika, the adoption rates for the latest version of Apple’s mobile operating system is similar to the adoption rates seen for iOS 7.0.6, the last minor version update released by the California-based company. Adoption of iOS 7.1 hit 12 percent within forty-five hours of its public release, while adoption of iOS 7.0.6 reached 13.3 percent forty-eight hours after its release.

Although adoption rates for minor version updates are typically less dramatic than the major software updates, Apple users still adopt the latest version of iOS at a much higher rate than Android users. According to data from mobile analytics platform Mixpanel, over 86 percent of iOS device users are running a version of iOS 7. On the other hand, less than 7 percent of Android users have adopted Kit Kat 4.4, the latest version of Google’s (NASDAQ:GOOG) open source mobile operating system. According to Mixpanel, the majority of Android devices — nearly 70 percent — are still running the Jelly Bean version of the operating system.

Chitika’s study is based on tens of millions of U.S. and Canadian iOS-based online ad impressions generated within the Chitika Ad Network. According to Chitika’s data, iOS 7.1 users generated 5.9 percent of all North American iOS traffic in the twenty-four hours after the update was first released.

Apple’s latest iOS update features multiple user interface tweaks, as well as fixes for several bugs that had been discovered in iOS 7 since it was first released last September. Some of the interface changes include a new display events list option in the Month view for Calendar, a new camera setting that automatically enables the HDR mode on the iPhone 5S, and a new option to buy albums from the Now Playing screen in iTunes Radio.

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