Apple’s Cook Slaps Down Anti-Environment Group at Shareholder Meeting

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Apple Tim Cook iPhone 5Apple (NASDAQ:AAPL) CEO Tim Cook took an uncompromising stand against a conservative foundation that was pushing the California-based company to stop any possibly unprofitable environmental initiatives at the company’s recent annual shareholders meeting. As noted in Apple’s proxy statement filing, the National Center for Public Policy Research was advocating a proposal that would have required Apple to disclose its membership in or payments made to “any trade association or organization that educates members about sustainability practices, assists members in the development of sustainability practices, encourages members to engage in sustainability practices or requires members to undertake sustainability actions.”

As reported by MacObserver, Cook had a tense exchange with an NCPPR representative during a question-and-answer session at Friday’s meeting. After NCPPR representative Justin Danhof questioned Cook about the profitability of Apple’s environmental policies, the shareholder asked if Cook would be willing to commit to only implementing policies that would benefit the company’s bottom line. According to NCPPR’s own version of the exchange, Danhof’s question was “greeted by boos and hisses.”

“We do a lot of things for reasons besides profit motive,” responded Cook according to Mashable. “We want to leave the world better than we found it.” Cook also noted that there are many policy areas in which Apple does not focus exclusively on its return on investment (ROI).  “When we work on making our devices accessible by the blind, I don’t consider the bloody ROI,” said Cook according to MacObserver. Multiple media outlets have reported that Cook appeared to be visibly angry at the NCPPR representative’s line of questioning. “If you want me to do things only for ROI reasons, you should get out of this stock,” advised Cook per MacObserver.

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