Apple’s CarPlay Will Hit the Road in 2014

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Source: Apple.com

Apple (NASDAQ:AAPL) unveiled a rebranded in-vehicle device integration system at the Geneva Motor Show on Monday. After first introducing it at last year’s Worldwide Developers Conference as “iOS in the Car,” Apple has renamed the system “CarPlay.” The embedded automotive operating system allows users to more easily access all the functions found on their iPhone while driving.

As explained by Apple in a press release, the Siri-powered system allows users to make calls, listen to messages, and dictate responses — all without using their hands. Users also have the option to enhance any Apple Maps shown on the dashboard display by having Siri provide spoken turn-by-turn directions. Unsurprisingly, CarPlay will also give users access to Apple’s iTunes Radio, as well as any other music, audiobooks, or podcasts. According to Apple’s CarPlay page, the system will also support third-party apps like Beats Radio, Spotify, Stitcher, and iHeartRadio.

“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Apple vice president of iPhone and iOS Product Marketing Greg Joswiak. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”

According to Apple, Ferrari, Mercedes-Benz, and Volvo will release CarPlay to their drivers this week. Future CarPlay partners are BMW, Ford (NYSE:F), General Motors (NYSE:GM), Honda (NYSE:HMC), Hyundai, Jaguar Land Rover, Kia, Mitsubishi, Nissan (NSANY.PK), PSA Peugeot Citroën, Subaru, Suzuki, and Toyota (NYSE:TM).

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