Apple Maintains Smartphone Market Share Lead in the U.S.
Apple (NASDAQ:AAPL) continued to dominate as the top smartphone maker in the U.S. with a 41.6 percent share of the OEM (original equipment manufacturer) market for the three-month period ending January 2014, according to the latest data from comScore’s MobiLens and Mobile Metrix services. Samsung (SSNLF.PK) retained its second-place ranking with a 26.7 percent share. Korea-based smartphone maker LG advanced to the third-place spot in the U.S. market for the first time, with a 6.9 percent share.
Besides maintaining its longtime lead in the U.S. OEM market, Apple also saw slight gains in its market share compared to the three-month period ending October 2013. Apple grew its OEM market share by 1 percentage point, increasing from 40.6 percent to 41.6 percent. Although Samsung remained a distant second to Apple with a 26.7 percent share, it recorded the largest sequential market share gain of the top five smartphone makers with an increase of 1.3 percentage points.
The two lowest-ranked smartphone OEMs both lost market share over the three-month period ending in January. Fourth-ranked Motorola saw its share of the U.S. OEM market slip to 6.4 percent from 7 percent in October. Fifth-ranked HTC followed Motorola with the largest percentage-point decline by going from a 6.7 percent share in October to 5.4 percent share in January.
Although Google’s (NASDAQ:GOOG) Android mobile operating system maintained its dominance of the U.S. smartphone platform market, Apple’s iOS was the only platform to gain market share during the three-month period ending in January. Apple’s iOS growth appeared to come at the expense of Android and BlackBerry (NASDAQ:BBRY).