Apple Grows U.S. Market Share in ‘Slow’ iPhone Sales Quarter
The latest comScore report on the various smartphone manufacturers’ share of the OEM (original equipment manufacturer) market showed that Apple (NASDAQ:AAPL) continued to dominate as the top smartphone maker in the U.S. According to the latest data from comScore’s MobiLens and Mobile Metrix services, Apple maintained its top spot with a 42.1 percent share of the OEM market in the U.S. during the three-month period ending in June. Similarly, Samsung (SSNLF.PK) maintained its second-place ranking with a 28.6 percent share. LG maintained its distant third-place position with a 6.4 percent share, Motorola stayed in fourth place with a 5.9 percent share, and HTC held onto fifth place with a 4.8 percent share. According to comScore, 173 million people in the U.S. owned smartphones during the June quarter, a nearly 72 percent mobile market penetration rate.
However, despite the continuation of the status quo, comScore’s data also revealed what could be a sign of trouble ahead for Apple arch-rival Samsung. According to comScore, Apple grew its U.S. smartphone market share during what has traditionally been its “slow” smartphone quarter. Apple’s U.S. market share grew from 41.4 percent during the March quarter to 42.1 percent in June. Although a 0.7 percentage point change is not a huge increase in market share, it is significant when considering that Apple’s second quarters have historically been slow quarters for iPhone sales since many consumers tend to hold off on purchasing a new iPhone until the new models are launched in September during the third quarter.
While Samsung also boosted its U.S. market share from 27 percent in the March quarter to 28.6 percent in June, this is less impressive when considering that the Korea-based company launched its latest flagship Galaxy S5 in April, at the start of the second quarter. However, despite Samsung’s advantage of having released a brand-new model during the June quarter, Apple was able to maintain a respectable growth rate ahead of its highly-anticipated iPhone 6 launch this fall.