Apple Acquires App-Management Company Burstly
Apple (NASDAQ:AAPL) has added yet another notch to its acquisition belt for 2014. As first reported by TechCrunch, Apple has recently acquired Burstly, the company behind the mobile app testing platform TestFlight and mobile app monetization platform SkyRocket. Although Apple has not revealed any details of the deal, company spokesperson Kristin Huguet confirmed the purchase via Bloomberg.
Unlike many other major tech companies, Apple does not usually seek to acquire large businesses. Instead, the company focuses on buying smaller companies whenever it needs to acquire a specific technology to augment or create a certain product or a service. For example, Apple has purchased several mapping app companies in order to improve its native Apple Maps app, including Geographic Information Systems (GIS) data company BroadMap, location data company Locationary, and mass transit navigation app company HopStop.
Before the purchase was confirmed by Apple, TechCrunch’s sources noted several occurrences that seem to strongly suggest that the Cupertino-based company had bought Burstly. For example, earlier this week, TestFlight revealed that it would no longer support beta testing for Android apps. TestFlight also recently announced that it was discontinuing its software development kit (SDK.) TechCrunch also noted that Burstly had recently shut down its nascent mobile app analytics platform, FlightPath. The FlightPath address now redirects to the TestFlight website.
However, the biggest clue that suggested that the company had been acquired by Apple may have been Burstly’s own evasiveness in handling inquiries about the company’s future plans. As noted by TechCrunch, Burstly has been asking developers to email the company individually, rather than making a simple public announcement. Apple is notoriously secretive about the companies it buys and usually only acknowledges acquisitions by stating that, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”