4 Tips From Farhad Manjoo on Being Promiscuous With Technology
When it comes to technology, staying relevant is the name of the game. After all, for every successful technology that we use today, there are dozens of failed competing technologies that have faded into obsolescence. From the horse-drawn carriage to the LaserDisc, the history of technology is filled with has-beens. This harsh evolutionary process is especially evident in the fast-changing world of computer technology, where today’s must-have gadget can quickly devolve into a pricey paperweight.
Unfortunately, as recently noted by New York Times tech columnist Farhad Manjoo, extinction is an inescapable aspect of computer technology. Manjoo noted that even the so-called “experts” have a poor track record when it comes to predicting the next big technological success story. Manjoo cited the example of Barnes & Noble’s (NYSE:BKS) struggling Nook device. As noted by Manjoo, Consumer Reports was raving about the obvious advantages of the Nook just three years ago. However, it now appears that the Nook will soon join the cathode ray tube television and the dot matrix printer on the trash heap of tech history.
However, Manjoo believes that consumers can help minimize their exposure to technological obsolescence by being “promiscuous” with the brands that they invest in. In other words, consumers should spread their bets when it comes to the various tech ecosystems touted by companies like Apple (NASDAQ:AAPL), Google (NASDAQ:GOOG), and Amazon (NASDAQ:AMZN). Here are Manjoo’s four useful tips for consumers that don’t want to be stuck with the industry’s next Betamax player.
1. Buy Apple’s Hardware
According to Manjoo, no company today can compete with the quality of Apple’s devices. Besides giving consumers the economic advantage of being able to resell their devices for a higher price, Apple also gives consumers more choices with its enormous selection of apps. As noted by Apple CFO Peter Oppenheimer during the company’s fiscal first-quarter earnings call, “[T]he App Store now offers 1 million apps in 24 categories,” far more than any other any other app stores. Although Apple puts limitations on how its users can modify their devices, Manjoo noted that this is only a concern for a particular “tinkerer” segment of the overall tech gadget market.