Apple Users Set to Get Big Perks From New York Times Apps
The New York Times Company (NYSE:NYT) is releasing two new apps for the web and Apple (NASDAQ:AAPL) devices that give loyal readers varying access to the newspaper’s digital content. NYT Now and Times Premiere will both launch on April 2, the company announced, which will grow The Times’s digital holdings and expand its reach to avid news junkies on the go.
NYT Now is more for the casual reader of The Times. Costing $8 a month, the app will at first be available only for iPhone and iPod Touch in addition to online, and will be complementary for current subscribers of either the print or digital versions of the paper. The Times Premiere app is targeted towards major news junkies or perhaps people doing research that would benefit from unlimited access to behind-the-scenes items and other “exclusive benefits” for $45 a month, or $10 a month extra for current home delivery subscribers.
“Our goal with this next phase of our paid products strategy is to satisfy the demand for The Times journalism by giving new subscribers the ability to choose the amount of access they desire at a price point that suits them, and to enhance the value we offer our current loyal subscribers,” said Marc Thompson, the CEO of The New York Times Company.
NYT Now will be curated to present the most important news information via articles, videos, and infographics targeted towards those looking to catch up on the day’s events quickly. “Edited by two-time Pulitzer Prize-winner Cliff Levy, the NYT Now App is designed for readers to quickly catch up on the most important stories from The Times around the clock, and also gives them access to a stream of the best of the rest from the Internet,” the company said. The app stands out from the current NYT app and other news aggregation apps because of the outstanding editorial staff that will curate the content.