Apple Removes Rival Music-Streaming Service From iAd Network
Apple (NASDAQ:AAPL) has banned Bloom.fm — a potential iTunes Radio rival — from advertising on its iAd mobile advertising network, reports The Guardian. Bloom.fm is a London-based music-streaming service that is available on both iOS and Android-based mobile devices. The streaming music start up announced the ban via its Twitter account. “Apple just banned our ads because we’re ‘a competitive service to iTunes Radio and it is against Apple policy’ We must be big time now ;),” tweeted Bloom.fm.
Although Apple supposedly characterized Bloom.fm as a “competitive service,” it should be noted that iTunes Radio is not yet available in the UK. However, the removal of Bloom.fm’s advertisements from Apple’s iAd network suggests that the launch of iTunes Radio in the UK is imminent.
“They stopped us advertising a few weeks ago and we were unclear why,” Bloom.fm marketing director Jon Clark told The Guardian. “Then we received an email from our marketing agency saying that it was against their policy to advertise competing services. We’re amused by this rather than frustrated. It’s just pretty funny really. We’re a tiny app, so we’re surprised they even noticed what we were doing.”
Apple launched iTunes Radio in the U.S. last September and rolled it out in Australia earlier this year. Now it appears that the UK will likely be the third market to get Apple’s native music streaming service. Since Apple must reach licensing deals with the record labels in each market, the company was unable to immediately launch the service worldwide.