Apple Makes Deal With IBM to Bolster Its Enterprise Presence
In a joint press release, Apple (NASDAQ:AAPL) and IBM (NYSE:IBM) announced a partnership to collaborate on mobile tools for enterprise, developing new apps to provide big data and analytics tools for iPhones and iPads.
Under the partnership, the companies will develop more than 100 “industry-specific” iOS apps for businesses in areas like retail, healthcare, banking, travel and transportation, telecommunications, and insurance. IBM will introduce the MobileFirst Platform for iOS, which will integrate cloud services, device management, security, analytics, productivity, and mobile integration, optimized specifically for iOS. Apple will offer business-tailored AppleCare service and support, which will be available to IT departments and users 24/7. And IBM will sell iPhones and iPads, along with new and industry-specific services, to help businesses worldwide more easily buy and manage iOS devices.
The press release notes that the first apps created under the partnership will debut this fall, likely coinciding with the launch of iOS 8, which is expected to offer enhanced productivity, security, and device management. Readers are referred to IBM’s MobileFirst for iOS site and Apple’s iPad in Business site, where Apple notes that the collaboration will also bring more tools for enterprise developers to develop “killer apps” for any industry.
The press release also quoted Apple CEO Tim Cook, who called the partnership a “radical step” for enterprise clients: “iPhone and iPad are the best mobile devices in the world and have transformed the way people work with over 98 percent of the Fortune 500 and over 92 percent of the Global 500 using iOS devices in their business today. For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple. This is a radical step for enterprise and something that only Apple and IBM can deliver.”