Apple Job Listings Hint at iPhone 6 Camera Innovation

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Is Apple (NASDAQ:AAPL) developing a revolutionary new camera technology for the iPhone 6? The California-based company has recently added over twenty job listings on its website in what appears to be a major recruitment drive to fill positions in its camera hardware and camera software divisions. In the job listings, first spotted by Apple Insider, Apple is seeking to fill positions such as “Mechanical Engineer, Camera Hardware,” “Optical Design Engineer,” and “Camera Prototyping Engineer.” Most of the job listings were posted within the last two months and are based at the company’s Cupertino headquarters.

As smartphones have become people’s default digital cameras, the quality of these devices has become an increasingly important attribute. Some industry watchers have accused Apple of falling behind in the smartphone camera race by maintaining the 8-megapixel rear camera sensor that has been used since the iPhone 4S while its competitors have steadily boosted their devices’ pixel count. Samsung’s (SSNLF.PK) Galaxy S4 has a 13-megapixel camera, and the soon-to-be-released Galaxy S5 features a 16-megapixel camera.

Instead of concentrating solely on boosting pixel count, Apple has focused on other methods for improving overall image quality. Apple introduced the True Tone dual LED flash technology on its latest flagship iPhone. The True Tone flash automatically adjusts the flash intensity and color temperature based on the lighting environment to vastly improve the color balance in photos taken by the iPhone 5S. Apple’s recent camera division hiring spree indicates the company may be developing another similarly innovative technology for the next-generation iPhone.

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